I'm huge believer in the power of value. Value in my world is defined as something that isn't driven by price as the main mitigating factor. Price has to be at the lower end of the scale. In fact I'm willing to pay more for something that to me has value.
I travel a lot for work and Calgary is a regular destination for me. I choose to stay at the Hotel Blackfoot. They don't have a "points program" or are they the cheapest. What they do is treat me like a valued customer. They know my name, they great me by name and the smile when I walk up to the counter. They sometimes leave me a handwritten note thanking me for my business! This has value to me and the price isn't that much more than a comparable hotel that has a rewards point program.
As consumers we all have choice. We can choose and reward value totally on how and where we spend our money. Next time your looking to exercise your choice with your money, ask yourself if the product or service your purchasing provides value?
"I'm the absence of value, price is King"
Mr. Ian Repay
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